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Unlocking AI for SMEs: How an Educational Escape Room Shapes Perceptions towards Technology Adoption Decision-Making

Academic Publikation

Publishing

2025

Big Island, HI, USA

HICSS Proceedings (Tagungsband)

Conference/ Full Research Paper

Authors

Ekaterina Veldyaeva

Lukas Fitz

Michaela Scheeg

Prof. Dr. Jochen Scheeg

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Tags

AI adoption, Digital transformation

This study examines how an educational escape room can help SME practitioners make informed decisions about adopting AI. Results from 70 participants show that the game-based approach was engaging, improved their mood, encouraged self-reflection, and shaped their views on AI’s potential.